Tido who?

Tido was created out of friendship and a shared passion for adventure. Chris, Sam, and Sofia first met skydiving but quickly bonded over surfing, snowboarding, hiking, and exploring the outdoors.

Sofia, known for her creativity in the kitchen, kept their adventures fueled with wholesome baked goods and meals that Chris and Sam couldn’t get enough of. Her Greek heritage and focus on simple, sustainable ingredients brought a Blue Zone inspired approach.

And so the idea for Tido came to life: snacks that people don’t just rely on, but truly crave.

Sofia Pappas & Sam Birchenough

Sofia is a fashion creative and an incredible chef, known for her kindness and adventurous spirit. Her love of experimenting with ingredients forms the foundation of Tido’s unique, wholesome recipes. Inspired by her Greek heritage and Blue Zone traditions, Sofia brings a passion for clean, sustainable eating to everything she creates.

Sam is an engineer with over a decade of experience in product design, development, and manufacturing, he brings a builder’s mindset to Tido. Outside of work, Sam thrives on pushing boundaries and exploring the wide variety of adventures the world has to offer.

Chris Finck

Chris is an adventure creator who lives by the belief that “life is better outside.” After years in corporate offices, he built a community around inspiring others to step outdoors. His passion for nature and adventure fuels his storytelling, and he wholeheartedly believes the outdoors has a healing effect on the mind, body, and soul.